Unibet’s Maria Rebrands and Launches Revamped Site in Mid-February
Online gambling operator Unibet announced today that it is to launch an overhauled version of its online video gaming brand Maria later this thirty days. The organization said that the overhaul would incorporate a completely responsive front-end site and a brand tonality that is new. Hence, the it might be diversified in a bid to become more attractive to both female and gambling that is male.
Unibet bought Maria Holdings Ltd. back 2007 for the total amount of £54 million. It shall now be rebranded as Maria Casino in most the areas it operates by mid-February. The launch is always to happen in three stages. The website that is overhauled live on February 8 in Estonia. It is to be launched in britain on 15 and will go live in Denmark, Finland, the Netherlands, Norway, and Sweden a day later february.
What is more, it shall shift its offering from online bingo to casino games as the latter have proved to be very popular among gambling clients. Hence, the brand name will be able to target both male and female players.
The casino that is online is going to be offered across all available stations. The Maria Casino website may have its logo and branding revamped. New personalization features and dashboard will be introduced also. Dersim Sylwan, Head of advertising for Maria, explained that even though internet site can be one ‘with a feminine touch,’ they’ve been now intending at expanding their customer base so that it include both male and female gambling customers. Continue reading